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Pass
the lollipops, these gadgets are
for suckers!
By Jerry Walters
MTT Contributing Writer
Member of the Golf Writers
Association of America
MTT Contributing
"Do
not be tempted to invest in a
sample of each golfing invention
as soon as it makes its
appearance. If you do, you will
only complicate and spoil your
game- and encumber your locker
with much useless rubbish."
-Harry
Vardon- Famed British Golfer and
6 Time British Open
Winner
We're
a strange lot, we golfers. We'll
take the bait before it's on the
hook. There is no other sport,
activity, or category that
creates and sells more
accessories, gadgets, and
training aids than golf. We must
be the most gullible assemblage
on God's green fairways. The
truth of the matter is, we'll
listen to anyone and we'll read
any tips just to lower our index
by one point. One book title that
caught my eye recently was "Learn
Golf in ONE Weekend". Right!
There are those of us that have
listed learning the game under
"Occupation" on our 1090's. We
have convinced the IRS that
instructional tapes are business
expenses. We don't know when to
quit. Just when we think we can
make it through the day without a
dose of Jennifer Mills on The
Golf Channel, or not go the
equipmentforhacks.com web site,
along comes another training aid
on the tube at 3:30 am. Tell us
that quicker-than-lightning
remote-control clicker finger
doesn't hesitate before our brain
can even process the information.
Can we surf right past it? Not
me. It might be the ONE that
helps us discover "The Secret of
Life".
Just
to satisfy my curiosity and to
perform "in-depth" research, I
went to the Internet to look up
"golf accessories". There were
over 350,000 sites currently
available to the linkster
featuring gadgets, training
devices, and non-essential
accessories. Recently at the
Denver Golf Expo, the booths
doing the most business were
those selling trinkets that have
absolutely nothing to do with the
game itself. The crowds
surrounding those stands looked
like Dennis Rodman and his
entourage at a Clinique sale. The
questions I consistently have to
ask myself are; what will this
apparatus look like on the golf
course, should I train with it in
the privacy of my own home, and
would I see this on any of the
tours?
I
suppose there are the novelties
that are manufactured just for
grins, and maybe I take the game
a little too seriously at times.
Really folks, there are clubs,
balls, gloves, shirts, tees, and
socks that will improve your
game, or so the marketing
geniuses would have you believe.
As for training aids, some I've
seen make you look like a
wrung-out washcloth before
sending a Club Special
skyward.
Sometime
back, there was a putter on the
market called the "Stand-Up
Putter". You couldn't flip on
your television after midnight
without running into the
infomercials. You know the one
I'm talking about, the ads with
former boxers, track stars, and
other pro jocks extolling the
virtues of the wonder-club. The
sole was so large on this putter
that you could stand it up by
itself to help line up your putt.
Thus the descriptive name "Stand
Up Putter." On the ad, a bowler
went back and forth a couple of
times to continue to adjust the
line before he knocked in the 30
footer. What kind of ad would it
be if he missed, and how many
takes did they shoot? The
marketing campaign is what made
me question the validity of this
golden rod. "Say good-bye to 3
putt greens" they all chanted.
Yeah, and say hello to 6-hour
rounds.
One
device I found on the web was the
"Aqua-Golf". Sounds harmless I
know, but what the manufacturers
purport is that it is a
training-aid, and can help you
learn the game of golf. Picture
this, a 3x5 artificial
kidney-shaped mat you set afloat
in your backyard pool. It even
has a flag attached to it to
resemble a green. The only part
that resembles a green is the
color itself. Also included is a
matching mat from which you hit
balls with your wedge. Balls, you
say. Regular golf balls would
sink in the pool to be retrieved
later. That aspect would be
better than the wiffle balls that
are included. Seriously, how
could you learn the game with
wiffle balls? And, to insult your
intelligence farther, the plastic
balls are wrapped with Velcro to
keep them from rolling more than
two feet. Plastic golf balls
should only be used to teach Fido
to fetch and to shoot out the
side of the lawnmower. Some of
the marketing slogans would make
you vomit. "Play closest to the
pin" and "You don't have to get
in the water to enjoy it, simply
use your skim net". The inventor
of this useless piece of
merchandise should be made to
float on his back in the pool
while John Daly tries to hit his
open mouth.
Here's
one you've all seen, either on
your buddy's bag, or his wife's;
the beaded scorekeeper. If you
really need this device to aid
you in tabulating your score, you
have the wrong accessory. You
need to have a solar powered
calculator attached to your bag.
The abbreviated rosary only has
NINE BEADS. This assumes the
player will never score in double
digits. Who's to say that once
you get past eight strokes,
you'll either A, want to remember
all the strikes, or B, you CAN
remember the numerous hits? What
an embarrassment to have to stop
and re-tabulate by the ancient
method of beads. Why, I'd rather
be made to keep score with my
wife's eyeliner
pencil.
And,
finally, the most absurd
nonessential equipment is found
in a brochure about the "Back
Tee." This device fits onto the
butt-end of the club, holding the
ball and tee in place. It aids in
teeing up a ball, and is designed
to reduce the amount of bending
during a round of golf by the
player. Excuse me, isn't the
actual bending of one's torso
part of the game itself? Could it
be that the true reason some
people might invest in the
accessory is because they're too
damned fat to bend over and put
the tee in the ground? And, if
your back is so tender that
bending over to place a tee in
the turf irritates or aggravates
it, you shouldn't be near the
golf course, you should be in
traction!
It
was Richard Franck, in 1658, who
once said; "necessity is the
mother of invention". Let's keep
our mothers out of this. We may
have gone too far
already.
As
for me, it's on the Tour, or it's
not in my bag. Hey, has anybody
seen my 7-iron cover?
Jerry
Walters is co-host of Chip Shots
radio show heard from 6am till
8am every Saturday morning on
Sports Radio AM 950 The Fan.
Check out chipshotsradio.com for
contests and show
information.
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