|
Dear
Readers,
I
realize the sudden name change
has come as a surprise to all of
you. From the successful launch
of this publication 9 years ago
thru the growth and development
of one of the most circulated,
respected golf publications in
the state today, the Metropolitan
Tee Times name has certainly
served us well. Even though we'll
continue using it in different
capacities within the pages of
GOLFViews, it has been difficult
pulling the name from the cover.
So
then why even change the name?
Before I get into any details,
let me begin by saying that the
name is the only thing that has
changed. Everything else is
absolutely the same. Same
ownership. Same staff. Same
office. Same everything right
down to the pictures of my two
little girls in the staff box.
Additionally, it needs to be said
that there are absolutely no
litigations involved with the
name change. We own the name
Metropolitan Tee Times and have
the right to continue using it
for as long as we wish in the
state of Colorado.
So
back to why the name change? It's
really quite simple. We out grew
it. When we started 9 years ago
our focus was the front range and
more specifically the Denver
Metropolitan Area. Not long after
our first issues hit the streets,
readers and advertisers requested
a wider distribution. Our
continued growth and popularity
has surpassed our most optimistic
projections. Because of the
significant demand and growth we
have enjoyed throughout Colorado,
Metropolitan Tee Times has
progressed from a Denver Metro
Golf Publication to one of the
most circulated and respected
golf publications in the entire
state. And now that our
readership and advertising
clients have expanded beyond the
state borders, we felt that a new
name that better represents our
publication was in
order.
So
then why GOLFViews? Coming up
with the the name itself was a
difficult process and I feel
compelled to explain this process
to some degree. For obvious
reasons we wanted a name that
contained the word GOLF. This
would be the quickest and easiest
way to describe our publication.
And because of a possible
expansion plan into other
markets, we required that the new
name could be registered and
protected on a national level as
well as work in any golf market.
You would all be amazed at how
many names containing the word
GOLF are protected. As if this
process was not limiting our
choices enough, we also felt it
imperative to be able to register
the exact same name for our
website. This process
significantly limited our
choices, or so we thought. We
were very surprised to see that
one of our very first choices
filtered right through the
system, and when we confirmed
that the name could be ours, we
jumped on it. GolfViews was in
fact one of our original choices.
We liked it's simplistic elegance
as well as the fact that the
different definitions for the
word views maintain relevance in
describing our golf
publication.
So
there it is. Metropolitan Tee
Times is now
GolfViews.
We
hope you continue reading and
enjoying our golf publication and
are confident that you will
understand and support this
change. After all, without change
there is no growth.

Karl O'Keefe
Publisher/President
|